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Well-Known Trademark Conference 2012 Concluded

26-Apr-2012 | Source : | Visits : 10366
Well-Known Trademark Conference 2012 Concluded
By Ibtisam Awadat

AMMAN - The Well-Known Trademarks Conference 2012, organized by the Arab Society for Intellectual Property (ASIP), concluded today at the Amman Marriott Hotel with the participation of a host of experts in intellectual property, valuation and legal fields.

The two-day Conference, organized by ASIP in cooperation with the World Intellectual Property Organization (WIPO) on the occasion of the World Intellectual Property Day April 26th, witnessed the discussion of various topics related to Well-Known Trademarks including: Well-Known Trademarks: Background and Recent Developments, the Enforcement of WKM in the Arab Region, European and US legislation and practice, relevant case law, as well as an introduction to the dilution doctrine, among others. 

“I believe this is a great opportunity to discuss at this Conference trademark-related issues with the presence of experts in different jurisdictions,” Ms. Marth Friedli, WIPO representative told ag-IP-news Agency. 

In her presentation, Friedly highlighted a definition and special protection of well-known marks (WKM); provisions contained in the Paris Convention; the TRIPS Agreement; WIPO Joint Recommendation on Well-Known Marks, and practical examples on the application of the criteria for determining WKM and famous marks. 

“IP protection worldwide has been recognized at all levels; in terms of legislations the situation is very good, however, in terms of application the situation is different,” she continued.

From his part, Representative of Quan Management LLC, Geneva Peter Friedli discussed different methods and approximations to the valuation of IP assets and trademark portfolios in an increasingly virtual economy.

“Brand valuation is a crucial issue as it’s one of the non-current assets enterprises possess,” he said.

“I believe a brand value is a tool to understand the health of a brand and how to increase its value,” he pointed out.

Meanwhile, Abu-Ghazaleh Intellectual Property (AGIP) Executive Director Charles Shaban talked about the main threats to WKM domains on the Internet tackling Uniform Dispute Resolution Policy, ccTLD and gTLDs among other issues.

The Well-Known Trademarks Conference 2012 was inaugurated by Sami Gammouh, Minister of Industry and Trade in the presence of Talal Abu-Ghazaleh, Chairman of the Arab Society for Intellectual Property (ASIP) and representative of the World Intellectual Property Organization (WIPO), Martha Friedli and a host of high ranking officials.

“The Conference was an excellent opportunity for businesses to know more about their trademarks and how to protect them with speakers from around the world tackling the recent developments in laws and regulations, protecting of Well-Known Trademarks (WKM) and management and unfair competition law in addition to other important issues,” Mutasem El Dmour, ASIP executive director said.

Ag-IP-news Agency (, the Only Specialized Global Intellectual Property News Agency covered the event as the Media Partner.

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