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INTA, Street Law, and Constitutional Rights Foundation Join Forces to Bring Unreal Campaign to High School Classrooms

22-Aug-2012 | Source : AG-IP News | Visits : 8651
NEW YORK, NY - The International Trademark Association (INTA), Street Law Inc., and Constitutional Rights Foundation (CRF) announced a joint partnership to bring Unreal, a campaign to educate teenagers about trademarks and anticounterfeiting, into high school classrooms around the United States, a press release by the Association stated.

During this partnership, INTA volunteers will work closely with Street Law and CRF staff to develop a trademark-related curriculum. Through Street Law and CRF’s extensive network of schools and educators, INTA volunteers will be paired with classroom teachers to co-teach trademark law classes to high school students during school hours. Additionally, webinars will be developed and made available to both volunteers and teachers who are interested in presenting the topic to their own local schools. In the end, INTA, Street Law, and CRF hope that students are able to broaden their understanding of trademarks and the harms of counterfeiting and to fuel their interest in a career in trademark law.

“Street Law and CRF are important partners in fulfilling our goal to help teenagers understand how trademarks relate to their everyday lives,” said Alan Drewsen, Executive Director of INTA. “Our trademark law expertise coupled with the educational experience provided by these partner organizations is a perfect combination for getting the information about the benefits of trademarks and the potential health, safety and economic risks in purchasing fake goods to high school classrooms.”

This partnership fulfills a key goal of INTA’s Unreal campaign. In addition to engaging teens at special events and through social and digital media, INTA hopes to offer them the opportunity to have in depth discussions with experts about trademarks, anticounterfeiting and careers in trademark law and enforcement.

“Involving INTA members in the classroom will bring the subject of intellectual property law to life for young people,” said Street Law Executive Director Lee Arbetman. “Additionally, the participation of intellectual property attorneys will be especially helpful in that they can provide expertise in a content area that isn’t commonly taught and can be challenging for teachers.”

For Street Law Inc. and CRF, this initiative will fall under their Educating About IP program, which educates young people about the role and importance of intellectual property in society and the laws and policies in place to protect both the property and the citizens who use it.

The International Trademark Association (INTA) is a worldwide association of member companies and firms that support and advance trademarks and intellectual property as elements of fair and effective global commerce.

INTA launched the Unreal campaign in May 2012 – a consumer awareness program that aims to educate high school students on the importance of buying genuine products and of trademarks in their everyday lives. The Unreal campaign is a multi-year initiative that will aim to directly engage INTA members and volunteers in its effort to raise public awareness of the harms of counterfeiting and the value of trademarks. Unreal is targeting teens in the United States, with plans to expand to other countries

Street Law Inc., based in Washington D.C., is a 40-year-old nonprofit organization that creates classroom and community programs that teach people about law, democracy, and human rights worldwide. Street Law’s accessible, interactive programs empower students and communities to become active, legally-astute contributors to society.

CRF seeks to instill in the nation's youth a deeper understanding of citizenship through values expressed in the Constitution and its Bill of Rights and to educate young people to become active and responsible participants in the society.
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