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Global Registrant Survey Final Phase Results Available

19-Sep-2016 | Source : ICANN | Visits : 5294
LOS ANGELES - The Internet Corporation for Assigned Names and Numbers (ICANN) published [PDF, 2.85 MB] findings of its Phase Two Global Registrant Survey. According to ICANN, the study, conducted by Nielsen, examines domain name registrants’ perceived sense of trust, choice and experience in the current domain name landscape.

The completion of this study concludes separate consumer and registrant survey efforts that serve as inputs for a community-based review team assessing the New gTLD Program in terms of competition, consumer trust and consumer choice (CCT).

“The findings of this survey are similar to phase one results, showing there is stability across the domain name landscape,” said Akram Atallah, president of ICANN’s Global Domains Division. “The global registrant and consumer studies will play an important role in measuring the success of the New gTLD Program. I look forward to the CCT Review team’s interim report later this year.”

Online survey participants included 3,349 domain name registrants aged 18+ in 24 countries throughout Asia, Europe, Africa, North America and South America. The survey was administered in 18 languages.
Key findings:

Perceived awareness of new gTLDs remains steady, declines with legacy gTLDs
New gTLDs that were in both phases of the survey show similar awareness levels, with higher awareness reported in South America and Asia Pacific.
Awareness of several legacy gTLDs dropped slightly (by five to seven percentage points).
Among new gTLD registrants, registering a single domain remains the most common practice
More than 30 percent of survey respondents indicated they registered a name in a new gTLD.
Of those who registered domains in a new gTLD, fifty-two percent had registered one name only, while thirty-four percent said they registered two to three domain names.
Reported registration of new gTLDs is highest in the Asia Pacific region.
Registrants generally trust the domain name industry
Trust in the industry generally remains high, particularly in Asia.
Registration restrictions elicit higher levels of trust.
Positive reputational characteristics, such as business expertise and dependability, contribute to trust in the domain name industry.
Many registrants choose alternative identities over domain names 
This was a new series of questions added in Phase Two to gauge the use of alternate online identities, such as social media accounts, blogs or other tools.
Twenty-four percent of these respondents said they chose to use a social media account instead of a domain name.
About 17 percent of the respondents said they did not renew a domain in favor of using an alternative method for managing an online identity.

ICANN commissioned the Global Registrant Survey in response to recommendations from the Implementation Advisory Group on Competition, Consumer Choice and Consumer Trust. Among the 66 metrics [PDF, 472 KB] recommended, a subset of 11 were identified as best being measured using a global survey of Internet users and domain name registrants. ICANN conducted an open RFP and commissioned Nielsen to conduct the study in November 2014.

In Phase Two, Nielsen surveyed 3,349 domain name registrants aged 18+. The survey was administered in 18 languages in June 20-July 11, 2016. Participants were drawn from 24 countries across Africa, Asia, Europe, North America and South America. Domain name registrants were selected based on their having registered at least one domain name and being a decision maker in domain name registration. Significance testing was performed at a 95 percent confidence level throughout the report.

More than 1,150 new gTLDs have been delegated since the launch of the program in October 2013. The survey focused on a rotating list of new gTLDs with the greatest number of registrations at the time the questions were developed. Respondents were also asked about their awareness and familiarity with regionally relevant TLDs, including Internationalized Domain Names.

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