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International Trademark Association’s New York Conference to Focus on Brands from a Business Perspective

17-Mar-2019 | Source : INTA | Visits : 3310
NEW YORK - The International Trademark Association (INTA) announced in a press release that it will hold its 2019 March Conference: The Business of Brands in New York, NY on March 28–29, where the discussion will venture beyond trademarks and focus on understanding brands from a business perspective. The forward-looking conference will provide legal and business professionals with practical strategies to get and stay ahead of trends and to enhance their roles in their organizations.

In the conference’s keynote address, Stuart Weitzman, the renowned American fashion designer and successful entrepreneur, will examine the power of brands, and share how he developed his footwear business and how his vision and insights made him an icon in the fashion world.

In addition, in capsule keynotes, entrepreneurs and C-suite executives will offer insights into some key components that contribute to building successful brands. Fashion entrepreneur Autumn Adeigbo will speak on the importance of corporate social responsibility (CSR) and why sustainability and giving opportunities to women across the supply chain is at the core of the brand that bears her name. Bess Freedman, Chief Executive Officer, Brown Harris Stevens, will share the rich history and evolution of the Brown Harris Stevens brand and the importance of finding creative solutions to every situation. Nancy Jeffrey, Editorial Director of Edelman New York and a former Wall Street Journal reporter, will show why compelling storytelling is critical for brands. And Derek Rapp, President and CEO of JDRF, the leading nonprofit organization funding type 1 diabetes research, will relay how the power of mission can define your brand and help build a following.

Other speakers on the program include C-suite executives and representatives from major brands such as American Express, Facebook, Gap, Inc., HBO, MasterCard International Incorporated, Netflix, Inc., Thomson Reuters, and The We Company.

Among the hot topics on the agenda, “Brands in the Spotlight” will explore how brand owners can effectively enforce their trademarks in the age of social media, where once private conversations now often become public. As part of this session, Anheuser-Busch InBev Services, LLC insiders will present their viral “Dilly Dilly” solution, a memorable campaign that resulted in overwhelmingly positive press. 

Other topics include ethics in business, engaging consumers in the fight against counterfeiting, CSR, measuring brand value, and managing brands through change.   

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