NEW YORK - The International Trademark Association (INTA) is holding its Conference entitled: The Business of Artificial Intelligence, March 20 – 21, 2024 in New York City. The Conference will discuss the practical application in the IP Ecosystem.

Key topics to be also discussed include:

• The role of AI in IP: understanding how AI technologies are transforming intellectual property rights creation, management, and enforcement
• AI-driven brand strategies: analyzing the impact of AI on brand development, marketing, and consumer engagement and surveys
• Legal and ethical considerations: examining the legal and ethical implications of AI in relation to intellectual property rights, including issues of ownership, infringement, data privacy, data reliability, and fair use
• Industry case studies: showcasing real-world examples of successful AI integration in IP management and brand strategies, highlighting best practices and lessons learned.

For more information or registration, please visit the link: https://www.inta.org/events/the-business-of-ai/